The Story Behind a Custom Commission.
Made for You.
The Story Behind a Custom Commission.
A bespoke velvet & grain piece starts with a wall, a measurement, and an idea. Here is what happens between that first conversation and the day it arrives at your door — and why the process is simpler than most people assume.
There is a particular frustration that comes with loving a piece of art and knowing it's almost right for your space. The dimensions are slightly off. The colour reads differently in your room. The motif is close to what you wanted — but not quite. For a print or a mass-produced object, this is usually the end of the conversation. You either compromise or keep looking.
A bespoke commission exists to close that gap entirely. At velvet & grain, custom work is not a separate service or a premium tier — it is the natural extension of how we build everything. Every piece in our collection began as a custom idea before it became a standard offering. The tools, the artisans, the process: they are all the same. The only variable is the starting point.
This piece explains what commissioning a bespoke velvet & grain piece actually involves — step by step, without the mystique that surrounds custom craft. If you have a wall and an idea, you have enough to begin.
Five Steps from Brief to Wall
The full journey — from your first message to installation day — typically runs three to four weeks. Here is exactly what happens at each stage.
Tell us what you're working with
Most commissions begin with a message — on WhatsApp, through the contact page, or in person at the Experience Centre in Gurugram. You don't need a detailed brief. What helps at this stage is the basics: the wall dimensions, the room it lives in, the colours already present in the space, and any reference images that approximate what you're drawn to.
If you have none of that yet, that's fine too. Telling us the room — its function, its feel, the natural light it gets — gives us enough to begin asking the right questions. The conversation usually takes ten minutes and often reveals things about what you want that weren't obvious at the start.
WhatsApp: +91 7701822275 · Monday–Saturday, 10am–8pmThe brief takes shape
Once we understand the space, we send a structured brief — a short document that captures the agreed dimensions, a proposed motif or motif direction, and a curated colour palette drawn from our available tones. This is a collaborative document, not a final decision. You can push back on any element, ask to see alternatives, or simply approve it as-is.
The colour selection stage is where most clients discover preferences they didn't know they had. Our palette runs across warm naturals, deep teakwood tones, statement monochromes, and jewel tones. Seeing the options in the context of your brief makes the choice intuitive rather than abstract.
"Most people assume they don't know what they want. They usually do — they just need the right questions and a colour fan in their hand."
You approve before a single cut is made
This is the step that matters most, and one that most custom craft brands skip: before production begins, you receive a 3D rendered preview of your piece — the exact dimensions, the exact layering structure, the exact colour treatment — and you sign off on it.
This is not a rough sketch or a mood board. It is a precise digital rendering of what will be built. If anything needs to change — a motif adjusted, a colour shifted, a panel removed — it happens here, at no cost and with no impact on the timeline. Production begins only once you are satisfied with what you see.
Revision turnaround: typically within 24 hoursHandcrafted in our Gurugram studio
Production takes place entirely in our studio in Rajendra Park, Gurugram — by the same artisans who build every piece in our standard collection. The process begins with precision laser cutting of the engineered wood layers, each calibrated to the exact specifications in your approved brief. The layers are then hand-assembled, painted in the agreed tones, and finished with the same eco-friendly adhesives and sealants used across all velvet & grain work.
You receive progress photographs at key stages — when the layers are cut, when they're assembled, and when the final finish is applied. The piece is yours from the moment it enters production, and you're not kept in the dark about its progress.
Typical production window: 10–16 working daysPackaged and delivered — anywhere in India
Every velvet & grain piece — bespoke or standard — is packaged with the same care given to museum-grade works. Custom-cut foam inserts, double-walled outer casing, and corner-protection across all edges. The piece arrives with pre-installed wall hardware, a printed installation guide, and care instructions.
Delivery is free across India. For international commissions, we ship worldwide — reach out directly for a quote. When the package arrives, the piece is ready to hang within minutes. The hardware included is rated for the piece's weight; you'll need only standard wall anchors and a level.
Free shipping across India · International shipping availableWhat Can Be Made to Order
Every element of a velvet & grain piece can be adjusted. These are the four most frequently customised parameters.
Size & Format
Any dimension, any format — square, rectangular, circular, triptych, or multi-panel. If your wall is an unusual shape or the standard formats don't suit your furniture arrangement, we build to the exact measurements you provide.
Colour Palette
Our palette runs to over 40 curated tones — from warm naturals and teakwood finishes to deep jewel tones, monochrome composites, and statement golds. Each layer can carry a different tone, enabling gradient and contrast effects not available in standard pieces.
Motif & Composition
Existing motifs from the collection can be scaled, mirrored, inverted, or combined. Entirely new compositions — drawn from your references, sketches, or a mood board — are also possible, subject to a design consultation at the outset.
Engravings & Inscriptions
Names, dates, coordinates, monograms, logos, and short inscriptions can be laser-engraved into any layer. Popular for wedding commissions, housewarming gifts, and corporate pieces where personalisation is the point.
What People Get Wrong About Custom Orders
"Custom will take months. I don't have that kind of time."
Most bespoke pieces are completed and delivered within three to four weeks. The design phase takes a few days; production runs ten to sixteen working days; delivery adds two to four days depending on location. The process is faster than most custom furniture or art commissions by a significant margin.
"Custom means paying a large premium over the standard price."
Pricing is based on size and complexity, not on whether the piece is standard or bespoke. A custom piece in the same dimensions as a standard collection piece costs the same. Where cost increases is in significantly larger formats, multi-panel configurations, or motifs that require extended design time.
"I need to know exactly what I want before I reach out."
You need a wall and a rough sense of what you're drawn to. The brief, the colour selection, the motif direction — these are things we work out together in the first conversation. Clients who arrive with a clear vision and those who arrive with only "something warm and organic" both end up in the same place: a piece built precisely for them.
"Every piece we make is built to outlast the wall it hangs on. The bespoke ones carry something more: they were made for a specific room, a specific person, and no one else."velvet & grain studio, Gurugram
Begin your commission today.
A wall measurement and a rough idea are enough to start. Reach out on WhatsApp for a fast response, or visit our Experience Centre in Gurugram to see how the pieces are built before you commission your own.
Fastest response. Share your wall photo, dimensions, or a reference image. Our team responds within a few hours on working days.
Message UsPrefab Work Studio, Rajendra Park, Sector 105, Gurugram — Mon–Sat 10am–8pm, Sun 10am–6pm.
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